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About Us

Luxury begins long before the diamond is worn.
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Our Story

It begins with knowing what makes a diamond exceptional and choosing every detail with intention.

Every diamond is defined by the four C’s — Cut, Colour, Clarity and Carat. At 3C’s & Co., the first three form the foundation of our promise: Cut. Colour. Clarity.

We seek excellence in each, bringing together exceptional lab-grown diamonds, considered design and an uncompromising eye for quality.

The fourth C, Carat, is yours.

Because we believe luxury is personal. The size you choose should reflect your taste, your story and your own definition of what feels extraordinary.

With over 15 years of experience in the diamond industry, we bring deep expertise to the world of lab-grown diamond jewellery — creating pieces where quality, craftsmanship and contemporary design come together effortlessly.
Rooted in Surat, we are building with a vision beyond borders — bringing our jewellery, expertise and modern approach to diamonds to customers around the world.

Our Mission

To redefine what modern diamond luxury can be. We envision a world where fine jewellery feels more relevant, personal and attainable- where diamonds are not reserved for a handful of occasions, but become part of how people express themselves every day.
Our ambition is to build 3C’s & Co. into a globally recognised jewellery house, carrying the sophistication of Indian diamond craftsmanship to a new generation of jewellery lovers across cultures and continents. From Surat to the world, we envision luxury without limits.

Our Vision

To make exceptional jewellery worth choosing, wearing and keeping. We bring together diamond expertise, contemporary design and meticulous craftsmanship to create pieces that feel considered from every angle.
Our focus is on creating jewellery that balances timelessness with modernity—pieces that move effortlessly between everyday life and extraordinary moments.
We strive to make every interaction with 3C’s & Co. as considered as the jewellery itself: from the diamond we select to the way it is designed, crafted and experienced.
Beautifully considered. Expertly crafted. Made to become yours.

Responsible and Sustainable Development

Happy Customer

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Free Shipping

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Made With Love

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The Leader Board Of Our Company

Nimrod Barshad

Founder/CEO

Claude K. Amadeo

Sales Director

Linda M. Dugan

Manager

Mark Pocket

Product Manager
Alukas is my favourite store
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Donald Duclk
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Niamh Oxley
Lovely products
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Mary Green
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